Course Description

Welcome to Your Best Kept Business Insiders Network

  • Are you a business owners that isn’t sure on what to focus on to grow their business faster? And without wasting a lot of money?
  • Are you a business owners that wants the accountability of having a business coach, but right at this moment, can’t afford that luxury?
  • Are you a business owners that wants support of like-minded peers, but are unsure who to trust and turn to?

Then the Best Kept Business Secret Insiders Network has been built just for you.

Right here in this small and safe community you have access to over 100 hours of content, audio, video and downloads produced to help your business grow faster and smarter.

 This is an online community where every piece of content can be discussed, debated and bettered with other business owners from around the world...all of whom have the same desire as you...to grow your business faster.

With over 100 hours of ideas, thoughts and strategies that you can implement NOW into your business, this is a value driven community with 1 goal...creating the best business you can have. 

This stuff is proven to work and is a safe, positive and professional membership community.

Come join the community from all over the world, where good things to those who work smarter and faster...

Your Best Kept Business Secret

Marc Ford MBA

My name is Marc Ford MBA, one of the UK’s up and coming business coaches, authors, talk radio show hosts, podcasters and international speaker, and probably the most practical coach, mentor and teacher you’ll ever meet. I operate a simple, practical, no nonsense, no fluff approach to making businesses and their owners more successful and helping them attract the right customers and clients.So…just think about something…don’t you think there’s a reason so many business owners and millionaire “big guns” pay a Brit so handsomely for his expertise rather than using the home grown talent within their own networks? After all, these are very well connected people with plenty of choices. Of course there is.It’s because my expertise gets results for people.And in entrepreneurial life, that’s ALL that counts.I’m not sharing this with you to brag.It’s so you know that when I say I have something powerful and profitable to share with you, it’s going to worth your while taking notice.So enjoy the programme, take massive action and get in touch if you need to.

Course curriculum

  • 1

    Welcome to The Insiders Network

    • Introduction to the Business Success Team

    • What's your story?

  • 2

    Community Announcements

    • Dates for the Diary

    • Who are you? Introduce yourself

  • 3

    You - What do you want from your business?

    • Introduction to this Library

    • You: Goals, dreams and reality

    • You: Size doesn’t matter—unless you let it

    • You: Make sure you and your team understand your goals and visions.

    • You: It’s not that serious - have some fun!

    • KPI's Example Spreadsheet (Excel) DOWNLOAD

  • 4

    You: Mindset - Stuff to get you thinking how to grow your business

    • Introduction to the Mindset Library

    • You: A list of things to give up if you want to succeed...

    • You: Make your business bigger than one person

    • You: Write a Business Plan or Get Someone to Do it for You.

    • You: Understand the importance of systems

    • You: Understand finances- taking control of your business.

    • You: Become a sales analyser—every time you put your hand in your pocket

    • You: How do you monitor your sales?

    • You: Keep a notepad in your pocket.

    • You: Have pride in your workplace (even if you are the only one there)

    • You: Make your workplace inviting and easy for your customers to visit.

    • You: Don't scrimp on this

    • You: Offer really good coffee and tea (and nice cups)

    • You: Make decisions—procrastination is a killer

    • You: Commit to improving your business skills daily

    • You: Learn from your and others mistakes

    • You: Money over Mindset Audio Interview

    • You: Todd Henry, Lead without Regret Audio Interview

  • 5

    You: What do you and your business actually do?

    • You: What do you actually do? Your unfair advantage

    • You: Learn to introduce yourself and your business

    • You: Are you REALLY an expert or are you just 'playing'?

  • 6

    Your Business - Niche

    • You: Find your niche and smash your competition

  • 7

    You: Credibility - The Art of Social Proof

    • You: Proof if Proof Were Needed - Social Proof Your Marketing & Make Your Mark!

    • You: Be a fair negotiator

  • 8

    You : Business Relationships and Networking

    • Business Relationships Introduction

    • Networking Ideas and Tips

    • YOU: 90 Days of Networking – Fast Track Your Results

    • You: Networking is not a dirty word

    • You : Your Golden Ticket and the 80/20 Rule

    • You : Who do you want to have a strong relationship with?

    • You : Always check references of potential suppliers

    • You : Take the time to get to know the people you want to build a relationship with.

    • You : Loose lips sink ships and sometimes businesses.

    • You : Never let a long-term relationship be destroyed over a petty issue.

    • You : Never forget the biggest and most important relationship in your business.

    • You: Be more than your business

  • 9

    You : Who can HELP you? Connect with the right people

    • YOU: How to Connect With the 'Key Influencers' In Your Marketplace

    • You: Be a supporter of other business associates

    • You: Mix with people you can learn from

  • 10

    You: What is your business image and brand?

    • YOU: Commanding Attention & Influencing Your Market - Dress How You Want To Be Seen

    • You: Appearances are everything

    • YOU: Is your business name telling the right story?

    • You: Beware of bad smells

    • You: Make one person the keeper of the workplace

  • 11

    You: Showing your 'WOW'

    • The WOW Factor Explained...

    • YOU: The Irresistible ‘ELEMENT’ to ‘WOWING’ New Customers

    • You: Just add laughter (in vast amounts and often)

    • You: Encourage people (and you) to bring their personality to work

  • 12

    You: Be the expert business and keep ahead of the game

    • You: Spend time researching your industry online

    • YOU: Discuss, Finger on the Pulse and Drive People to Your Business

    • YOU: Question Everything. (Warning Big Section!)

  • 13

    You: Showing your business personality

    • YOU: Who Are You?

    • Who Do You Think You Are?

    • Social Media Enemy Number 1 - Your Online Presence Could Be Killing Your Business

  • 14

    Your Offering: What do your customers REALLY want?

    • What Do Your Customers Really Want?

    • Your Offering: Tell Me What You Want, What You Really, Really Want

    • Your Offering: Mystery shop your way to success

    • Your Offering: Time - the one commodity that causes the most grief.

    • Your Offering: Customer expectations are changing - we all need to change with them.

    • Your Offering: Do you charge enough?

    • Your Offering: Who is your biggest competitor?

    • Your Offering: Always be prepared for an opportunity

  • 15

    Your Offering: Your Business Model make MORE Sales, Clients and Customers

    • Your Offering: Make Stuff Easy to Buy

    • Your Offering: Packaging for new clients and customers

    • Your Offering: What is the new customer’s main concern in the sales process?

    • Your Offering: Guarantees for new customers and clients

    • Your Offering: Pump Up The Value for new customers and clients

  • 16

    Your Offering: Pricing

    • Your Offering: Nobody Grew Up Wanting to 'DO' Sales

    • Your Offering: Do you really know what you are selling?

    • Your Offering: Why should someone buy what you are selling?

    • Your Offering: To be good at selling you have to be good at listening

    • Your Offering: Get someone in to teach your staff how to sell— regularly

    • Your Offering: Do you make it easy for people to buy from you?

    • Your Offering: How you sold yesterday may not apply to how you sell today or tomorrow

    • Your Offering: Always ask for the sale

    • 11 Rules To Get a Yes...

  • 17

    Your Marketing: Marketing Plans

    • Your Marketing: An easy 12-week plan to get those new customers and clients

    • Your Marketing: Give away products or services to promote your business

  • 18

    Your Marketing: What's your style?

    • Your Marketing: Stand head and shoulders above the competition, or miss out

    • Your Marketing: How to Find Your Style - Stand Out, Brand Values + Slogans Ideas

    • Your Marketing: Do you have a logo and is it the right one?

    • Your Marketing: What is your tagline?

    • Your Marketing: Consistency and the power of branding

    • Your Marketing: Does your business colour attract the right customers and clients?

    • Your Marketing: Who controls your business image?

    • Your Marketing: Your business image in advertising

    • Your Marketing: A simple task to put things together.

    • What Makes You Different?

  • 19

    Your Marketing: Make potential customers and clients want you

    • Your Marketing: Build Customers Desire to Buy and Drive Your Sales – Show How Brilliant You Are

    • Your Marketing: Blog ideas, titles and tips

    • Your Marketing: Headlines that get you noticed by customers and clients...

  • 20

    Your Marketing: Giving the Best Customer Service and Getting the Best Testimonials

    • Your Marketing: "Would You Eat That Again?"

    • Your Marketing: The power of brilliant testimonials

    • Your Marketing: Respect and never lose touch

    • Your Marketing: Do you over promise and under deliver? (It's the wrong way round!)

    • Your Marketing: The first 30 seconds to new customers and clients

    • Your Marketing: Talk about customer service to your team and to your customers..a lot.

    • Your Marketing: Reward good customers

    • Your Marketing: Cleanliness is a key component to attracting customers and clients

    • Your Marketing: Ask people to send you business and they will

  • 21

    Your Marketing: Things that MOST businesses don't realise

    • Your Marketing: Create a compelling offer so they can't say no!

    • Your Marketing: Give us a sample.

    • Your Marketing: Being a green business is good for business

    • The Sales Vase - Imagine What Would Happen if Your Focus Was This Way Around...

  • 22

    Your Marketing: Getting the media to look at your business

    • Your Marketing: Get your name in print- there are plenty of opportunities

    • Your Marketing: Time to Become A Media Whore

    • Your Marketing: Enter your business in awards whenever possible

    • Your Marketing: Be prepared to get up in front of a crowd—challenge yourself

  • 23

    Your Marketing: Things you must do to grow your sales, clients and customers

    • Your Marketing: You need to commit time to marketing

    • Your Marketing: If your budget is small you need to put in some elbow grease

    • Your Marketing: Single Point Marketing Failure – Are You Putting Your Business At Risk?

    • Your Marketing: The Internet is here to stay, it's amazing and still lots to dow with it

    • Your Marketing: Do less but do it to the right people

  • 24

    Simple Business Checklists

    • Consolidate: A 20 Point Checklist No Business Owner Can Do Without

    • You, Your Offer and Your Marketing Checklist

  • 25

    Marketing and Business Audit Downloads

    • You, Your Offering and Marketing Business Audit

    • You, Your Offer and Your Marketing Business Audit Workbook.

  • 26

    Branding - Audio Downloads and Interviews

    • The Brand Bible - The Only Bible You Need to Grow Your Business

    • Brand Bible EXAMPLE

  • 27

    Mindset - Audio Downloads and Interviews

    • Todd Henry - Lead Without Regret and Die Empty

    • Money Over Mindset

  • 28

    Social Media Marketing Audio and Downloads

    • Social Media Enemy #1

  • 29

    Branding Videos

    • Your Brand Bible - THE Tool to Make Your Marketing Religious

    • Brand Bible EXAMPLE

  • 30

    20 Day Business Coaching Question Challenge

    • How to use this 20 Day Challenge

    • Day 1 - Question 1

    • Day 2 - Question 2

    • Day 3 - Question 3

    • Day 4 - Question 4

    • Day 5 - Question 5

    • Day 6 - Question 6

    • Day 7 - Question 7

    • Day 8 - Question 8

    • Day 9 - Question 9

    • Day 10 - Question 10

    • Day 11 - Question 11

    • Day 12 - Question 12

    • Day 13 - Question 13

    • Day 14 - Question 14

    • Day 15 - Question 15

    • Day 16 - Question 16

    • Day 17 - Question 17

    • Day 18 - Question 18

    • Day 19 - Question 19

    • Day 20 - Question 20

  • 31

    Business Life Audit STAGE 1

    • Introduction to the Business Life Audit

    • Who Are You?

    • Who is your Business?

    • Business Information

    • Your Ambitions and Frustrations

    • Time - Every second Counts

    • Adding Value and Investment to You and the Business

    • Stock Take

    • Wrapping Up The First Stage

  • 32

    Mastermind Calls

    • Mastermind calls - dates, times and links

    • Mastermind - Tuesday 30th April, 1300 (UK time)

    • Mastermind - Tuesday 28th May, 1300 (UK time)

    • Mastermind - Tuesday 28th May, 1300 (UK time)

  • 33

    Desk Diary Download

    • Desk Diary

  • 34

    Book and eBook Downloads

    • 101 Questions for Business Owners That Want to Grow Their Business (RRP £10.99)

    • 30 Day Business Plan Kickstart (RRP £10.99)

    • The Fresh Perspective Business (RRP £10.99)

  • 35

    Resources

    • Audible - Audio Books (30 Day Free Trial)

    • FASTHOSTS - Web Domain and Hosting

  • 36

    Terms and Conditions

    • Terms and Conditions of ‘Your Best Kept Business Secret Success Team’

    • videoSharingFinalOutput 10

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.