The Customer Machine
More of The Right Customers and Clients FAST
Do you run a small business or just about to start one?
What would your business look like if you could increase your sales numbers, your profit numbers and get the RIGHT clients and customers for your business just by focusing on the things that make a real, significant difference in the next 30 days, roughly for one hour per day?
There are lots of systems, products and courses that offer business owners and managers like you, ‘Silver Bullets’ that will 'guarantee them making millions' within days. Here’s the news...Silver Bullets don't exist unless you believe in horror movies.
I won't guarantee you making you your first million or making millions more, what I do genuinely guarantee is a better business and marketing plan in 30 days that will grow your customer and client numbers quickly and cost-effectively. As a business coach in the UK, I’ve worked with businesses large and small. Corporate giants to one man bands. So how do I help make them successful?
It’s very simple. I help them hone in on the real, genuine, key elements of their business and marketing model and help them leverage those elements so that they attract the right customers and clients to their business and in turn, those evolve quickly into more sales and profits. The things that make them unique and different from their competition. Not one size fits all. Never has. Never will.
In this programme, you’ll study the same techniques, ideas, thoughts and processes that are proven by some of the world's most successful businesses and that I use with small businesses that want to grow and expand, by understanding and concentrating on the right things for their business. It doesn’t matter whether they are in retail, services, events or on the internet.
We’ll look at marketing, products, selling, customer reviews, pricing, branding and so much more. And it will only take roughly an hour a day and you’ll be on the road to a 30 Day Business Plan success story.
This coaching and training would normally cost you £3000, but I’m offering it for NOTHING. Yes, that’s right NOTHING! This will dramatically change your business, giving you the roadmap to success.
You and your business:
Your offering:
Your marketing:
Plus checklists, downloads and workbooks.
Part loyalty to what I believe in, partly because I want to 'test it to the max', but more importantly I want you to test it out and reap the rewards of the success that it can bring. The content here is what I've been working on with clients. One client has just signed a three-year deal worth £19.8million and another has gone from £60k last year to sign a deal worth £300,000 for next year. Others have gone from broke to £3,000 a month regularly in less than 8 weeks and one has gone from an income of £400 a month to over £7,000 regularly within months. Plus one client has just signed a deal worth over £9,000,000 over the next 3 years!
So I want more massive success stories so I can show people how simple success can be if you focus on the right thing.
Sales and marketing the business effectively, as well as focused business planning, are people’s biggest weaknesses and the ones who say are the best sales closers usually aren’t. Great business people are never satisfied; they read every new sales book and purchase any new sales programme because if you can get that small extra edge, it can be the difference between getting the deal and losing another sale.
The Customer Machine Programme is probably one of the best small business programmes created because it’s so relevant to today’s market. It delivers results! Since the market crash of 2008 consumers and investors are more scared and rather than spending, they are hoarding. And since 2008 more and more micro businesses are springing up and beginning to crowd the market place with inferior lower priced models of product and service, because they believe that's the only way they can compete. This is why it is more important than ever to take advantage of the learnings in this programme. You'll now have the keys to marketing, pitching, selling, and closing to those ideal customers and clients that were previously holding on to their money instead of spending it. After doing this programme I know that you'll pick up at least one secret that will help you sell more and increase your bottom line. Just think of how much money a one-time investment of NOTHING is going to make you long term.
Marc Ford MBA
A welcome video from Marc Ford MBA, creator of The Customer Machine
Introduction to the Customer Machine
What's your story?
You: Goals, dreams and reality
The Customer Machine Programme KPI's Example Spreadsheet (Excel)
You: Make sure you and your team understand your goals and visions.
You: Size doesn’t matter—unless you let it
You: It’s not that serious - have some fun!
You: A list of things to give up if you want to succeed...
You: Make your business bigger than one person
You: Write a Business Plan or Get Someone to Do it for You.
You: Understand the importance of systems
You: Understand finances- taking control of your business.
You: Become a sales analyser—every time you put your hand in your pocket
You: Keep a notepad in your pocket.
You: How do you monitor your sales?
You: Have pride in your workplace (even if you are the only one there)
You: Make your workplace inviting and easy for your customers to visit.
You: Don't scrimp on this
You: Offer really good coffee and tea (and nice cups)
You: Make decisions—procrastination is a killer
You: Commit to improving your business skills daily
You: Learn from your and others mistakes
You: Learn to introduce yourself and your business
You: What do you actually do? Your unfair advantage
You: Are you REALLY an expert or are you just 'playing'?
You: Find your niche and smash your competition
You: Proof if Proof Were Needed - Social Proof Your Marketing & Make Your Mark!
You: Be a fair negotiator
Business Relationships Introduction
You : Your Golden Ticket and the 80/20 Rule
You : Who do you want to have a strong relationship with?
You : Always check references of potential suppliers
You : Take the time to get to know the people you want to build a relationship with.
You : Loose lips sink ships and sometimes businesses.
You : Never let a long-term relationship be destroyed over a petty issue.
You : Never forget the biggest and most important relationship in your business.
You: Be more than your business
YOU: How to Connect With the 'Key Influencers' In Your Marketplace
You: Be a supporter of other business associates
You: Mix with people you can learn from
YOU: Commanding Attention & Influencing Your Market - Dress How You Want To Be Seen
You: Appearances are everything
YOU: Is your business name telling the right story?
You: Beware of bad smells
You: Make one person the keeper of the workplace
YOU: 90 Days of Networking – Fast Track Your Results
You: Networking is not a dirty word
Networking Ideas and Tips
YOU: The Irresistible ‘ELEMENT’ to ‘WOWING’ New Customers
The WOW Factor Explained...
You: Just add laughter (in vast amounts and often)
You: Encourage people (and you) to bring their personality to work
You: Spend time researching your industry online
YOU: Discuss, Finger on the Pulse and Drive People to Your Business
YOU: Question Everything. (Warning Big Section!)
YOU: Who Are You?
Who Do You Think You Are?
What Do Your Customers Really Want?
Your Offering: Tell Me What You Want, What You Really, Really Want
Your Offering: Mystery shop your way to success
Your Offering: Time - the one commodity that causes the most grief.
Your Offering: Customer expectations are changing - we all need to change with them.
Your Offering: Do you charge enough?
Your Offering: Who is your biggest competitor?
Your Offering: Always be prepared for an opportunity
Your Offering: Make Stuff Easy to Buy
Your Offering: Packaging for new clients and customers
Your Offering: What is the new customer’s main concern in the sales process?
Your Offering: Guarantees for new customers and clients
Your Offering: Pump Up The Value for new customers and clients
Your Offering: Nobody Grew Up Wanting to 'DO' Sales
Your Offering: Do you really know what you are selling?
Your Offering: Why should someone buy what you are selling?
Your Offering: To be good at selling you have to be good at listening
Your Offering: Get someone in to teach your staff how to sell— regularly
Your Offering: Do you make it easy for people to buy from you?
Your Offering: How you sold yesterday may not apply to how you sell today or tomorrow
Your Offering: Always ask for the sale
11 Rules To Get a Yes...
Your Marketing: An easy 12-week plan to get those new customers and clients
Your Marketing: Give away products or services to promote your business
Your Marketing: Stand head and shoulders above the competition, or miss out
Your Marketing: How to Find Your Style - Stand Out, Brand Values + Slogans Ideas
Your Marketing: Do you have a logo and is it the right one?
Your Marketing: What is your tagline?
Your Marketing: Consistency and the power of branding
Your Marketing: Does your business colour attract the right customers and clients?
Your Marketing: Who controls your business image?
Your Marketing: Your business image in advertising
Your Marketing: A simple task to put things together.
What Makes You Different?
Your Marketing: Build Customers Desire to Buy and Drive Your Sales – Show How Brilliant You Are
Your Marketing: Blog ideas, titles and tips
Your Marketing: Headlines that get you noticed by customers and clients...
Your Marketing: "Would You Eat That Again?"
Your Marketing: The power of brilliant testimonials
Your Marketing: Respect and never lose touch
Your Marketing: Do you over promise and under deliver? (It's the wrong way round!)
Your Marketing: The first 30 seconds to new customers and clients
Your Marketing: Talk about customer service to your team and to your customers..a lot.
Your Marketing: Reward good customers
Your Marketing: Cleanliness is a key component to attracting customers and clients
Your Marketing: Ask people to send you business and they will
Your Marketing: Create a compelling offer so they can't say no!
Your Marketing: Give us a sample.
Your Marketing: Being a green business is good for business
Your Marketing: Get your name in print- there are plenty of opportunities
Your Marketing: Time to Become A Media Whore
Your Marketing: Enter your business in awards whenever possible
Your Marketing: Be prepared to get up in front of a crowd—challenge yourself
Your Marketing: You need to commit time to marketing
Your Marketing: If your budget is small you need to put in some elbow grease
Your Marketing: Single Point Marketing Failure – Are You Putting Your Business At Risk?
Your Marketing: The Internet is here to stay, it's amazing and still lots to dow with it
Your Marketing: Do less but do it to the right people
Consolidate: A 20 Point Checklist No Business Owner Can Do Without
You, Your Offer and Your Marketing Checklist
You, Your Offering and Marketing Business Audit
You, Your Offer and Your Marketing Business Audit Workbook.